This is a Private Class for Learn Launch Accelerator companies

Before you can build the right solution for your customers, you need to understand the context and motivations behind their problems. Only by speaking to customers can you identify the triggers that drive action and competing solutions and priorities that must be overcome.

This class will provide a primer on Customer Discovery techniques and cover the art and science behind interviewing customers.

During this class, you will learn how to:

* Conduct efficient and effective customer discovery

* Utilize discovery (interviews) and validation (surveys) techniques

* Ask questions of consequence

You will leave with:

* Initial research plan and question guide

* Toolkit for getting started with Customer Discovery interviews