Empathy Map Canvas

An Empathy Map is a basic outline for conducting customer discovery interviews. Empathy Maps help product teams develop an appreciation for customer needs, as well as, the pressures and surrounding environment that influence customers. 

Empathy Maps also help identify the emotional factors that influence customer behavior. Specifically, Empathy Maps can uncover the strains that customers feel and the hopes and dreams they seek. 

Watch this video to learn more about using Empathy Maps