Reaching product-market fit in edtech is difficult. Selling to educators is tedious and expensive. About two-thirds of edtech products fail to meet a single usage goal.
To be successful in edtech you must ensure that you are building a product that the market actually wants. Edtech startups can do this by using the Lean Customer Discovery model to guide their decision-making and product development.
During this class, you will learn how to:
Identify key risks and assumptions
Interpret the motivation of edtech customers
Refine your segmentation and value proposition
Chart a path to product-market fit